With the support of the Institute of European Studies at U.C. Berkeley, BASC initiated a project that considers “transregionalism” as an emerging level of international trade relations. In particular, it studies the effect on EU trade strategies of the growing importance of new economy firms and the halt in progress in global trade negotiations. Will the EU give priority to “bilateral” relationships with East Asia, Mercosur, and others in the absence of a new WTO round? This project analyzes whether incipient EU transregionalism will make a lasting impression on the changing face of international trade.