Wal-Mart is one of the most successful companies in the retail chain industry. The company was founded in 1962 by Sam Walton (Walmart, 2015). Founded in Rogers, Arkansas, in the United States (US), Wal-Mart operates as a multinational corporation and its headquarters are currently at Bentonville, Arkansas (Wal-Mart, 2015). Wal-Mart currently operates a chain of discounted department retail stores and warehouses stores across the globe. Wal-Mart was incorporated in 1969 and since then the company has managed to grow considerably (Walmart , 2015). Currently the company has global operations trading various goods and services in the different markets. The main products that Wal-Mart is focused on are categorized as Apparel and footwear specialty, cash & carry, warehouse club, hypermarket, discount store, supermarket, supercenter, superstore, and e-Commerce (Walmart , 2015).
According to Chan (2007) one of the main reasons why Wal-Mart has been able to grow considerably in the global retail industry is because of its focus on offering quality products at affordable prices. The strategy is embedded in the company’s objective which is to ‘provide high quality products at everyday low cost and with superior customer quality’. It is important to note that within the Chinese market, food production is an important aspect of Wal-Mart’s operations (Wal-Mart, 2015). Within the western markets Wal-Mart is more concentrated on health and beauty products, apparel for women, men and children, and household appliances (Fishman, 2006). This shows that the company engages in diversified strategy where it concentrates on different product and service offerings in different markets. This way it has been able to meet the tastes and preferences as well demand of different consumers across the globe, ensuring that it is able to accrue huge market share (Walmart, 2015).
Evidence of Wal-Mart’s positive performance is seen in the fact that in its most recent financial year, the company registered revenues of US$ 485.651 billion (Walmart, 2015). Within the same time the company had operating income of US$ 27.147 billion and a net income of US$ 16.363 billion (Walmart , 2015).
The final chapter in this study is the conclusion chapter. This chapter provides an outline of the key factors that have been presented in the study by providing a summary of the relevant issues discussed regarding what the study was investigating which are the diversity management strategies and practices used by Wal-Mart in China.
It also makes them more loyal to the organization thus reducing turnover. The research conducted by Qian, Cao, and Takeuchi (2013) can be used to explain why Wal-Mart Chinahas high levels of employee performance and reduced employee turnover in China. The company has a diverse workforce as well as top management team within the Chinese market.
Chinais a conservative country and for a while the company has been promoting male chauvinism with men making up the majority workforces in almost all organizations with women playing minor roles within the society with their main roles being considered as social family roles of domestic chores and raising children (Nankervis, Warner, Chatterjee, & Cooke, 2013). Nankervis, et al (2013) in their study argue that this is a tradition that is slowly fading with more women gaining formal employment and occupying leadership positions. Wal-Mart’s commitment to equality and promoting of women employment and management is reflecte by its establishment of the “Wal-Mart ChinaWomen’s Leadership Development Commission” in 2009 (Nankervis, Warner, Chatterjee, & Cooke, 2013). The program is specifically aimed at promoting the career development of women in Chinaand enhances their capabilities as leaders within the organization. To foster women development further, Wal-Mart Chinaestablished Women’s Leadership Workshops in 2013 (Walmart, 2015). In its Chinese initiatives, Wal-Mart intends to become a market leader while at the same time stimulating the development of the economy through offering equal employment opportunity and ensuring that women contribute more in the building of the country’s economy (Lichtenstein, 2006).
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